Network marketing presents plenty of great opportunities, but not all network marketing companies present opportunities that deliver good results. Like in any career venture, it is important for individuals to first thoroughly research the business they are considering to enter. The most rampant issue that network marketing companies face is how network marketing is often confused with pyramid schemes and similar scams. Knowing how to differentiate legitimate network marketing companies from pyramid schemes is the first thing you need in order to ensure that you are on the right track.
Next, you need to be able to assess whether the network marketing company you are eyeing is worth your while. Career insurance and financial services professional John Venezia lists down the top 10 ways you can choose a great network marketing opportunity, placing importance on studying the company itself and the products that it offers—whether they have a good track record in the business, if their products are truly profitable, and if joining would continue to benefit you in the long run. Another article poses six questions that you need to answer to determine whether a particular network marketing opportunity is right for you, with special attention given to why you want to enter the business.
Network marketing gives us the opportunity to improve our lives as well as those of other people. Make it a point to understand the business and learn how you can use the opportunity effectively.